Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Most businesses aren't taking full advantage of free, available website data. Here are a few items you are probably missing.

Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business.

Microsoft is letting you try its latest operating system before you buy. Here are the business features not to miss.

You may be too proud to admit it, but you've probably Googled yourself at one point or another. And why not?

The founder of Alltop.com explains his social media strategy (and tells uis why Google+ may overtake Facebook). Guy Kawasaki wears many hats.

Even at the best of times, naming is a contentious and emotional business.

The Russian search company has just announced a collaboration with Twitter. Here's how they're becoming more like Google--and also how they also zag with every Google zig.

Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into

The other day I really wasn’t paying much attention to the AM news station in my car until I heard a commercial for a web-based company imaginatively branded Reputation.com . I got to wondering about this kind of service, and when I typed “reputation management” into a search engine I was taken aback to see more than 10 million results

Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth. For a moment, forget the Honey Badger video’s 37 million views on YouTube

You may not be doing all you can to increase your rankings.

Is the economic turmoil overseas a crisis--or an opportunity? Here's a look at a few savvy American companies reaping the benefits of European market instability

This week saw the launch of what could be seen as a revolutionary cell phone service in France. Contingent on a couple of rules, Free.fr is offering an all-but-free cell phone service that promises truly unlimited data, voice, and SMS monthly tariffs.

The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

Once trust is established, a potential customer is far more likely to buy. There few piece of information more valuable in selling than knowing whether or not a particular prospect is likely to buy from you.