FamiliesGo! founder Eileen P. Gunn writes about the underlying web analytics that steer her business decisions. I kind of love Google Analytics
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Feed SubscriptionPlan? I’m Too Busy Working
How FamiliesGo! founder Eileen Gunn will break away from day-to-day tasks to map out a long-term strategy. Planning and structure has been on my mind lately. As a freelance writer I’m good at imposing both of these things on my work
Read More »MC Hammer Launches Start-up
The entertainer-turned-entrepreneur says he hangs out with 'young upstarts' and gets ideas. This is one of them.
Read More »Blekko, the Next Google?
Several investors, including some notable celebrities, are banking on the spam-free search engine to compete against Bing, Yahoo, and Google. Upstart search engine Blekko has closed a $30 million funding round in its quest to be the spam-free Google. Yandex, the most popular search engine in Russia, has invested $15 million and promised to share its servers and other technology
Read More »The Easiest Way to Launch An E-Business
Here's the short answer: buy one! There are lots of entrepreneurs out there (maybe you!) who have a great business plan that happens to have either an e-business part to it or all of it would be an e-business. Having the business acumen to come up with a rock-solid plan, dazzle investors, and maintain the determination to launch it are one thing. Having the tech chops to launch the online presence necessary (a website, a mobile website, an auction storefront on eBAy, etc.) is another set of, well, chops.
Read More »MicroPlace Makes It Easy To Invest In–And Make Money From–Organizations Doing Good
The eBay-owned micro-investment vehicle is coming to the United States, starting with California's Freshworks Fund. If you have a few bucks, you can make some money while eradicating food deserts. The investment market has a high barrier to entry.
Read More »Bad SEO Could Be Killing Your Corporate Blog Titles
I remember when SEO first "hit." I had been at an online publishing company for about a year, and while there was always some attention paid to on-page optimization, I'd hardly call what we were doing a strategy. It soon became clear, however, that this new focus on SEO would end up changing the way we did pretty much everything. The first shoe to drop?
Read More »The New Rules of Getting Press
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Now that you’ve made the bold move of opening up your own business, you’re likely faced with the challenge of spreading the word about your goods or services to potential customers
Read More »Bing’s Search Market Share, Anonymous Plots Against Facebook, Amazon’s Cloud Kindle
This and more important news from your Fast Company editors, with updates all day. Bing Dings Google's Market Share .
Read More »How The BBC Is Quietly, Confidently Shaping The Future Of TV
This morning the BBC launched a whole new version of its iPlayer app, destined for connected TVs that sport a Net connection. In essence this means the BBC has taken its TV content online, added on-demand features, advanced search powers, playability on multiple platforms both mobile and static, and then fed all of its lessons back into an app...for TVs.
Read More »Why You Should Avoid the C-Word
If you want to build a valuable companyone someone will buy down the roadconsider re-positioning your company out of the "consultancy" box. A lot of businesses start off providing a service and then fall into the trap of using the buzzwords of the consulting world. The problem is, consultancies are not usually valuable businesses because acquirers generally view them as a collection of people who peddle their time on a hamster wheel.
Read More »Death To Pseudo-Scarcity, The Marketing Angle That Targets Snobby Suckers
"Private reserve"?
Read More »Trademarkia Adds Reviews To 140 Years Of Brands, Kicking Off Conversations And Controversy
How a new ratings system and lightning-fast database is kicking off conversations about brands that launched as far back as 1872, all the way up through ...
Read More »Curated Social Media Comes Of Age During Oslo Attacks
Professionally edited new media feeds kept concerned citizens informed, without having to sift through an unfiltered global reaction. This past year, social media replaced traditional news outlets as an unrivaled source of information for at least a few era-defining stories: Twitter broke the Osama Bin Laden story and YouTube became the window into the Arab Spring .
Read More »Facebook Scores Poorly on Customer Satisfaction
The company is so ubiquitous it has no incentive to "delight" users. Wikipedia topped the social media sites for customer satisfaction.
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