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American Express to Invest $100M in Start-ups

Got an idea involving loyalty or rewards, mobile and online payment management, or security and fraud detection? AmEx may want to talk to you. American Express is getting into the venture capital business – and it's not starting small

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The End of SEO as We Know It

Meet Siri. She'll write your emails, check the weather, update your calendar--and potentially disrupt the way future customers find your business.

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Do You Trust Your Neighbor?

In the wake of Airbnb's home-vandal scandal, start-ups in the collaborative consumption space are rebuilding peer-to-peer buying's reputation. Here's how. Airbnb found itself in a public relations nightmare this summer that threatened to undermine its whole ethos of amiable and unique person-to-person connections

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Areas of Your Business You Should Be Testing

What worked well for your company yesterday may not be the best today. Make sure you're getting the best results by putting various parts of your business to the test.

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Areas of Your Business You Should Be Testing

What worked well for your company yesterday may not be the best today. Make sure you're getting the best results by putting various parts of your business to the test. You go into a dressing room with 10 pairs of jeans to try on, even though you just need one.

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Ghosts of the Google Graveyard

These are the spirits of innovation past: 11 products and services that Google axed. Not everything Google touches turns to gold

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How to Win Google’s Backing

Want Googles money? A sweet spot for Google Ventures managing partner is where the cloud meets genome sequencing. Want Google’s money

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Plan? I’m Too Busy Working

How FamiliesGo! founder Eileen Gunn will break away from day-to-day tasks to map out a long-term strategy. Planning and structure has been on my mind lately. As a freelance writer I’m good at imposing both of these things on my work

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How I Make Time For Sleep

Start-up founder Eileen P. Gunn writes about how she budgets time to maximize focus, momentum--and rest. I wonder if Congress would consider creating a longer day, specifically for entrepreneurs

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Single magnesium ion brought to standstill by means of novel, simple laser cooling

Quantum logic is quite a new and absolutely fascinating field of physics and might – ultimately – lead to the fabrication of a quantum computer. And it could also aid the search for the "theory of everything" – the missing link between traditional physics and quantum physics. One of the fundamental questions hereby is whether fundamental constants possibly vary.

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My Favorite Web Analytics Tool

Entrepreneur Andy Crestodina explains how he uses Crazy Egg to analyze web traffic. My partners and I run a Web design and video production firm, so it's essential for us to know how visitors are using our clients' websites. Earlier this year, our SEO partner recommended an analytics tool called Crazy Egg, and now we're huge fans.

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Finding Workspace on the Fly

During a recent business trip, Tech Trends columnist John Brandon tried out LiquidSpace, a website and app designed to help you find a temporary workspace. I travel frequently for story assignments

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