Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name. Welcome to Metrics Monday, a recurring series where I'll cover a particular digital marketing metric each time. I'm kicking things off today with Social Media Sentiment

Friday’s release of the new iPhone 4S , with its more sophisticated phone camera, faster processor and iCloud access, has Apple fans licking their chops in anticipation of the boosted services. This latest addition to the iPhone family is likely, however, to have the service providers that support the new handset holding their collective breath with its promise of even more traffic to their already groaning wireless networks.

Eminem did the trick: Your pitch went well and you signed on your biggest client yet.

For most of us, paper Valentine's  Day cards are what we like to get from our romantic loved ones. But once the circle widens to include friends and family, the sentiment expressed in an e-card is just as good — sometimes even better.