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When five local entrepreneurs purchased the Kansas City, Missouri-based Major League Soccer franchise for $15 million back in 2006 (then known as the Wizards), they came into a business that had been owned by the late Lamar Hunt as a secondary property behind his NFL team (the Kansas City Chiefs) and that didn't have much brand identity. The new owners, though, came in with little soccer knowledge but focused on building an innovative business and becoming a community staple.

The story is called Appointment in Samarra . A Baghdad merchant sends a servant to buy provisions.