Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News
The story of how Peter Shankman, founder of HARO.com, sold his company to one of his largest advertisers Being a former PR guy , Peter Shankman has a deep Rolodex of friends and acquaintances. One day, a journalist friend asked Shankman if he knew an expert source for a story he was writing. Shankman sent the journalist's request to his database of e-mail addresses and was able to find an expert keen to be quoted for the story.
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