Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. With all the dollars spent on pay-per-click advertising (PPC) and search engine optimization efforts (SEO), it is easy to forget that the single largest factor that determines the success of your online marketing efforts is the effectiveness of your website's landing page. The math can be staggering

No need to pretend you're a large company. Your small size can help you beat the competition. Entrepreneurs, especially in the early years of developing their businesses, worry a lot about the perceived size of their companies--and they do many things to appear bigger from day one.

Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse). As a business owner, employer, and customer, nothing irks me more than lousy problem-solving skills

The best gauge of a company's longterm health? Mindshare

%excerpt% Here is the original post: Is This the Future of Retail?

Getting your merchandise from point A to point B can be costly. Follow these tips, and you'll save smart on your shipping strategy. Let’s face it : shipping is a tough beast to tackle

%excerpt% Continue reading here: Mastering Last-Minute Orders

Google and Skyhook have been tussling over IP, and in a court filing we've learned a surprising insight into Google's protective actions over Android. Looks like Facebook didn't need to bother with its smear campaign. Google and Skyhook have been tussling over IP, but in a court filing we've gained a surprising insight into Google's protective actions over Android.

The social network is hoping hardware companies will take a page from the software open source movement and collaborate to spur innovation. They might be disappointed. Facebook didn’t spend eighteen months and tens of millions of dollars developing more powerful--and more energy efficient--data centers and servers so that it could go into the hardware business

I met Jake Cook after sharing content at the innovative HatchFest.org, a creativity/film festival gathering held in Bozman, Montana. Innovation can happen anywhere and developing communities on their talents is something I have a strong passion for.