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How We Made This Year’s List

A look behind the scenes at what it took to make it onto this year's list, and at some of the emerging trends it illuminates about young entrepreneurship today. What does it take to make the 30 Under 30 list? It's a question that we're asked often, and one that's a bit difficult to answer.

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Jason Sadler Will Wear Your Shirt, Make You Want To Retweet

Jason Sadler of marketing company I Wear Your Shirt might look merely like a chiseled dude who gets paid to wear T-shirts by various companies, but in reality, he's taking "a humanistic approach to talking about brands." At our recent Innovation Uncensored event, he broke it down for us once again after winning an impromptu challenge issued to the crowd--the person who could get the most retweets for an #iu11 -tagged message got to join Fast Company's Ellen McGirt on stage for a panel discussion. Sadler's winning retweet?

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NPR Hearts Urban Outfitters, But The Feeling’s Not Mutual

In a sweeping tale of brand confusion, our penniless hero NPR and rich merchant Urban Outfitters collude to sell a T-Shirt bearing NPR's logo. But the saga has a dark twist: Urban Outfitter's actions could financially kneecap NPR

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