Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. With all the dollars spent on pay-per-click advertising (PPC) and search engine optimization efforts (SEO), it is easy to forget that the single largest factor that determines the success of your online marketing efforts is the effectiveness of your website's landing page. The math can be staggering

Chances are, your company is just a lightweight when it comes to being eco-friendly. Want to go hardcore

It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients

A complete guide to navigating the self-publishing industry.

As customer attitudes change, "giving back" is no longer an option. It's a necessity. Here's how to make it good business, too.

When Vibram had trouble meeting demand for its popular FiveFingers running shoes, the market became flooded with counterfeit, nearly identical, shoes. Here's how it fought back.

When you study the lives of great leaders--their actions, thoughts, choices, struggles, failures, and triumphs--it unconsciously motivates you to be your best self every day. The second article in a four-part series

No, I don't run a 'lifestyle' business. But I've finally figured out what's important in life

Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how

So, do yourself, and your business, a favor: Abandon the corner office and slip into the shoes of your receptionist for a day. It's my belief that you can't truly understand your business unless you've experienced it from the ground up. While you may pore over profit-and-loss statements, immerse yourself in the interview process, and personally lead the sales and marketing efforts, you haven't done a damn thing if you haven't worked at your reception desk for a full day.

I know you're passionate about changing the world, but if your business model sucks and you go out of business, it helps nobody. Here's how to make the smartest moves.

Rachel Shechtman just launched her new venture, A Startup Store , in New York's Chelsea neighborhood. The store, still in "beta," currently features a rotating selection of startups and their products in a physical retail space, including: Artspace, Birchbox, Baublebar, Joor, and Quirky. But A Startup Store will be ever-changing and ever-morphing

Sick of the soup kitchen?

What can a Kleiner Perkins VC pitch, and Hamburger Helper from General Mills, tell you about how to make your ideas tangible and real? We continue our Leadership Hall of Fame series , a year-long look at the top business books and authors, with an excerpt from Made to Stick (2007) by Fast Company columnists Dan and Chip Heath .

The ultra-premium shoe designer