Stop giving it away! We asked successful young entrepreneurs to brainstorm creative ways that small businesses can spread word and boost sales without resorting to the likes of daily deals sites. The Young Entrepreneur Council asked 11 successful young entrepreneurs to share a creative way to market a business without resorting to daily deal sites
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Feed Subscription3 Ways to Reignite Innovation in Your Business
If your growth has stalled, encouraging innovation on the front line will make all the difference. This past week, our team was working with members of a family-owned manufacturing business who had watched their product sales shrink over the past 10 years. Highly motivated to keep sales up as their core profitable products started to lose traction, they took whatever work they could find.
Read More »The Social Credit Card: AmEx Syncs With Twitter To Turn #Hashtags Into Savings
Want $20 back from Whole Foods when you use your AmEx card? Tweet #AmExWholeFoods. Here's what's behind the new deals for the sharing generation
Read More »Is Your Social Media Marketing a Turn Off?
Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.
Read More »Building an iPad Rival: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year
Read More »When Shopping Is Media, Retailers Become Content And Community Obsessed
Shopping anywhere can make consumers lonely, because they keep going from online to offline searching for the same thing--relevancy. Offline offers a different reality than online and vice versa.
Read More »Did Retailers Risk Damage To Their Brands Despite Hit Holiday Online Sales?
Amid e-commerce glitches and technology's growing pains, retailers can still win the loyalty of customers. Here's how.
Read More »How Do You Define Customer Value?
Business owners sound off about determining customer value.
Read More »An In-Store Revolution
A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships. An In-Store Revolution A New York brick-and-mortar entrepreneur takes a cue from e-commerce: She curates limited-time-only themes and product lines, hosts community events, and sells sponsorships
Read More »Checklist: 5 Things to Do Before 2012
Before you ring in 2012, you'll want to get a head start on taxes, insurance, suppliers, among other things.
Read More »Helping Customers Help Themselves
Your online customers need help, not template e-mails.
Read More »First-Time Founder? 9 Things to Know
Two serial entrepreneurs set out to succeed where Pets.com failed. It's worked -- so far -- because they've followed these key principles. At first glance , Alex Zhardanvosky and Joe Speiser don’t practice the “stick to your core competencies” mantra they preach.
Read More »Is Daily Deals Dashboard Frugalo The Cure For Groupon Fatigue?
There is a lot of money riding on the daily deals phenomenon.
Read More »Take On the Big Guys This Holiday
Can't do doorbusters or sweeping discounts? Brooklyn Industries's Lexy Funk explains small-retail's tricks for profiting big this shopping season. This year's Black Friday and Cyber Monday shopping weekend was a significant boost for U.S.
Read More »Why Facebook Is Winning The Great Tech War In India
On the next important front of The Great Tech War, 2012.
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