Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it.

Given the circumstances of a most peculiar year, the slogan of the final major — "Glory's Last Shot" — might not apply to Tiger Woods.

Driving the XKR175 is as refreshing as reading a Jaguar review that has no feline references. Jaguars have never been known as hot rods; even the marque’s byword of the XK era—"Grace . .