Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Facebook Likes and comments are great, but they won't save your brand. Researcher Dan Zarella (an expert in social media analysis ) set out to prove they would at least help. He found the opposite results.

Serial entrepreneur Chris Andrews, with his new start-up SoundLink, is ready to revolutionize the Internet, againthis time with voice. About five years ago , Chris Andrews calculated how many times his fingertips would hit a plastic keyboard over the course of his life—roughly 100 million

J.K. Rowling has segments of the Interwebs alive with intrigue over the new site Pottermore.com , and this content-enhanced YouTube page, which goes far and above your usual smart ad. We'll find out Wednesday morning what it's all about

Tween social network Everloop has developed a range of parent-friendly features that could become the groundwork for Zuckerberg's inevitable foray into young social networking.

According to numbers dug up by Mashable , microblogging newcomer Tumblr has just surpassed the 20.7 million blogs hosted by WordPress--explosive growth since it only hosted around 7 million blogs as recently as January. Exponential growth like this means it's probably just the beginning of many record-breaking events

New research from Pew highlights the high civic enthusiasm of social media users. When the scramble for Facebook fans is exhausted, the study suggests, LinkedIn could become the new political battleground. All of those Likes might be good practice for the real thing

Those thin gray streaks in the image are the high-altitude plumes of ash spreading across the Pacific Ocean from the erupting Chilean volcano Puyehue-Cordón Caulle, as imaged by NASA. The ash continues to disrupt flights in parts of the region, with Australia and New Zealand (on the left of the image) particularly affected

Forget Facebook's status updates, and Twitter's social sharing in iOS: An Apple patent application hints at a future where a character-measuring iPhone app can tell you if you're near your pals--or even a potential soulmate. Apple's already patented extensively in the location-based app space. And hints of a "Find My Friends" API code have been found in the iPhone's OS.

If there was any doubt the Obama re-election campaign was going to stomp into new digital territory in the upcoming race, it was erased by today’s announcement that it is appointing uber-hipster and tech rebel Harper Reed as the organization’s CTO. Reed, who is 33 according to the Chicago Tribune , is the former CTO of Threadless, an online clothing company that pioneered crowdsourced design

Nope--this isn't a special effects shot from a movie, this really is Space Shuttle Endeavour near the ISS. She's busy returning to Earth even as you read this, ending her final mission in space. On with the news: 1

Toyota is working on a social networking service--with Microsoft's help--so that drivers can interact with their cars. Imagine if KITT had a Twitter account. Toyota's working on a new feature called "Toyota Friend," part of a private social network that connects you--with Microsoft 's help--to your car.

A pair of bills would regulate the way you use your favorite tech.

Machine readable congressional transcripts will bring the power to find political gaffes to everyone. Forget leaked cables: there's enough juicy political nonsense lurking in the public record to satisfy the 24-hour news cycle until 2012

Scads of

Imagine Twitter had a dating service, where the only options were to propose dates, respond to dates, or directly message the person. A user could see the person's picture and basic information, and if interested, click a button to indicate that.