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NASCAR And Twitter Team Up For Audience Growth

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

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NumberFire: "Moneyball" For Fantasy Leagues

With winnings from "Who Wants To Be A Millionaire," Nik Bonaddio created a predictive sports system Billy Beane would be proud of. Nik Bonaddio was in the hot seat on Who Wants To Be A Millionaire one night back in 2009. He had coasted through the first few questions.

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2012 Porsche 911 Evolves Its Performance Legacy

Since its debut in 1963, the Porsche 911 has been the benchmark of performance and desirability. While its DNA has evolved over the years, the sports car’s soap-bar shape has helped it remain instantly recognizable throughout the past five decades. The classic and iconic shape has truly come to define ...

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Hashtag Hail Mary: Social Media Blitzes The Super Bowl

Advertising is always big business at the Super Bowl. Now companies like GM are working with Facebook, Twitter, iPhones, and Androids to make it even bigger. On February 5, hundreds of thousands of fans will pack Indianapolis and more than 100 million eyeballs will be glued to Super Bowl XLVI

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How The NHL’s John Collins Is Creating A Nation Of Passionate Puckheads

As former president and CEO of the Cleveland Browns--a hapless football team in one of America’s unluckiest sports cities--John Collins knows that fans are a fickle bunch. But to the National Football League, the Browns' annual disappointments never matter all that much, at least in this sense: If (and when) the Browns miss the playoffs, locals still watch football games, and still plan a Super Bowl party.

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Five Lessons To Do What You Love…And Succeed

Entrepreneurs come from all over the world, but most share an innate passion for questioning the constraints of ideology and discipline, and identifying practical solutions to problems by combining ingenuity, resourcefulness, and dogged determination. You Never Know Where a Good Idea Is Going to Come From. I'm fascinated by the different types of people I meet in the world and the way their personalities show in what they do.

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Your Television Is The New Hot Shop: Meet The Man Behind eBay’s TV Commerce App

Old Navy is teaming with Shazam, Verizon is working with the History Channel, TV Wallet has established a number of partnerships. The new gold rush is on--to empower you to buy what you see on TV and TV-like streams on your tablet or phone. Fast Company: How did the idea for Watch With eBay come about

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The Business of a Hockey Game

Here's a look at the companies that provide the scoreboards, displays, shielding, and safety nets that make it possible for the Philadelphia Flyers to entertain fans at a hometown game. Shielding and safety nets On this night, 19,593 fans packed the Wells Fargo Center. To help keep them safe from pucks and other projectiles, the rink is surrounded by 522 linear feet of acrylic shielding made by Sport Systems Unlimited/Athletica, which has facilities in Minneapolis and Waterloo, Ontario

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Unleashing Teamwork Through Sports

Adidas, the Germany-based sports-equipment retailer, built in goal-like mesh netting to separate workspaces, and perforated walls to give a utilitarian vibe. One of the core tenets of adidas, the sports equipment retailer based in Germany, is the idea of "team." So with that notion in mind, KINZO architects designed a unique modular furniture system and interior offices that are literally built to help collaboration. "All parts are functional and esthetically designed to work together: furniture that works as a team," KINZO designer Chris Middleton says

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Stylish Office Branding

If you have a cool product, follow the lead of these four innovative companies in building your own brand, products, and materials into your workplace. Wilson , the Chicago-based manufacturer of sports equipment, wanted a way to design a space that would channel the energy of professional sports players into the creative energy of its employees

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Video: Video: Recapping Simpson’s win

Johnny Miller and Dan Hicks wrap up Webb Simpson's win at the Deutsche Bank Championship and look at the FedEx points standings. (NBC Sports)

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