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Is a boozy breakfast good for a conference? Plus, how a TV celebrity chef wins stomachs in real life. Wine at 10 a.m.

The German automakers launched the new Z4 in April 2009 with an innovative AR campaign using MagicSymbol technology. Using a webcam and a printable symbol, users could control a virtual Z4 and drive the car around their desktop as a virtual paintbrush to create pieces of art out of tire skid marks in what the company called “An Expression of Joy.” Check out a demo of the campaign here . Launched in December 2009, the Belgian beer’s branded mobile app combines real world GPS tracking with directions and user interaction.