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Yelp, the user-generated review site based in San Francisco, priced shares of its IPO between $12 and $14, and seeks to raise nearly $100 million in its upcoming IPO. On the heels of Facebook's much-buzzed-about S-1 , Yelp, another Bay Area tech company, is one step closer to going public

"I don't think of it as mobile location, I think of it as a content problem. How can you get access to all the information that helps you point that consumer in the right direction?" says Yelp CEO Jeremy Stoppelman