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Last year, the Corn Refiners Association decided that the term "high fructose corn syrup" just didn't have same catchy ring to it as "sugar." The solution: re-brand HFCS as "corn sugar" and launch a marketing blitz to educate the public about the wonders of this freshly named, all-natural product. Now sugar farmers are fighting back to reclaim their good name--even though it has recently been tarnished .

Debate growing; Dr.

Starting next month Post Foods LLC will reduce the sugar content of its Fruity and Cocoa Pebbles cereals in order to provider a healthier food option for children.