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In June Scientific American launched its Great Consciousness Contest intended to get readers involved in testing an idea put forward by leading neuroscientists Christof Koch and Giulio Tononi.

In June Scientific American launched its Great Consciousness Contest intended to get readers involved in testing an idea put forward by leading neuroscientists Christof Koch and Giulio Tononi. Their article in SA 's June issue, " A Test for Consciousness ," postulates that slight variations in the placement of objects that occupy ordinary everyday images can completely befuddle the most sophisticated image-recognition capabilities of today's computers.