Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Person attended Super Bowl village on Friday when 200,000 others were in attendance, said Indiana state health officials

Giants parade down the Canyon of Heroes after their victory in 2008. They will retrace their steps today

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising.

Meanwhile, TV viewership of the New York Giants' 21-17 defeat over the New England Patriots remained flat, if not a bit down, from last year. Twitter connected last night on its hashtag Hail Mary . The social service set a new record for gameday activity during Super Bowl XLVI -- 12,233 tweets per second at the end of the game

Moves that every entrepreneur should steal from the Tom Coughlin playbook. Following one of the most thrilling Super Bowl games in history, the New York Giants are champions of the world

Streaming the Super Bowl was smart.

Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. The Super Bowl highlights one great promise in the world of marketing: that advertising can be a welcome experience. I can't think of many other events for which the advertising is as much of a part of the experience as the event itself.

The private company behind the Super Bowl's official Social Media Command Center isn't just tweeting fans transit tips, they're monitoring social media for game-day threats by would-be terrorists. And Madonna

Think you're great at getting the word about your business out there to the world? Think again. Here's what you're getting wrong.

%excerpt% Read more: The Other Big Game

Advertising is always big business at the Super Bowl. Now companies like GM are working with Facebook, Twitter, iPhones, and Androids to make it even bigger. On February 5, hundreds of thousands of fans will pack Indianapolis and more than 100 million eyeballs will be glued to Super Bowl XLVI

Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper

Pandora's Tim Westergren says licensing fees eat up a massive chunk of cash. SoundExchange's Michael Huppe says artists deserve it

The most successful owners, like the best athletes, know there's no reaching the top. There's only working harder and learning faster than the next guy. “Practice makes perfect” is not true