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Bill Nguyen recently told Fast Company "Facebook is broken." So why is he planning to re-introduce Color, his flop of a $41 million app, in conjunction with Facebook and its f8 developers conference? Nguyen explains.

My company’s vice president of engineering, John Maddalozzo, attended the South by Southwest Interactive (SXSWi) festival here in Austin a few weeks ago to learn all the cool things happening right now in technology. One of the panels he attended was called “Stop Listening to Your Customers” . John noted that the three companies Silverback, Usabilla, and Ethnio were mentioned during the panel.