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Write a Better Executive Summary

Executive summaries seem simple--until you get them wrong. Make sure you're following this simple outline. The most important part of every sales proposal is the executive summary–but many people in sales get it completely wrong

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How to Squash Customer Complaints

Before you rush to defend yourself or fight back remember to put yourself in your customer's shoes. Customer complaints are inevitable. If you run a business that sells to the public no matter how great your goods or services are the old adage will eventually be proven true: You cannot please 100% of the people 100% of the time

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Stop Contractors from Stealing Your Customers

Companies that provide most of their value through independent contractors are always at risk. Heres how to create a model that's win-win for the business, contractor and customer

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5 Questions Every Customer Asks

All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.

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How to Say You’re Sorry: 5 Tips

It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint.

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How to Say You’re Sorry: 5 Tips

It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint

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8 Ways to Build Customer Loyalty

Top salespeople use these simple rules to keep their customers buying from them--even in the face of steep competition. Customer loyalty is the key to profitability

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12 Easy Ways to Increase Sales

Make these easy tweaks to your sales process to create a huge increase in sales revenue. Want to sell more? Here are 12 simple actions that you can take today that will increase both revenue and profit.

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Don’t Let Customers Bully You

If you're a pushover, you'll completely lose a customer's respect. Follow these six steps to diffusing customer anger without caving in. My recent column Top 5 Ways Big Customers Screw With Small Vendors points out that some buyers see sellers—that means you—as scapegoats

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