Executive summaries seem simple--until you get them wrong. Make sure you're following this simple outline. The most important part of every sales proposal is the executive summary–but many people in sales get it completely wrong
Read More »Tag Archives: the-customer
Feed SubscriptionHow to Avoid ‘Zombie’ Customers
Is that deal dead or alive? Here's how to spot, kill, or just avoid these time-wasters
Read More »How to Squash Customer Complaints
Before you rush to defend yourself or fight back remember to put yourself in your customer's shoes. Customer complaints are inevitable. If you run a business that sells to the public no matter how great your goods or services are the old adage will eventually be proven true: You cannot please 100% of the people 100% of the time
Read More »Stop Contractors from Stealing Your Customers
Companies that provide most of their value through independent contractors are always at risk. Heres how to create a model that's win-win for the business, contractor and customer
Read More »5 Questions Every Customer Asks
All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.
Read More »How to Say You’re Sorry: 5 Tips
It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint.
Read More »How to Say You’re Sorry: 5 Tips
It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint
Read More »8 Ways to Build Customer Loyalty
Top salespeople use these simple rules to keep their customers buying from them--even in the face of steep competition. Customer loyalty is the key to profitability
Read More »5 Traits of Highly Successful Salespeople
Are you cut out to make the sale?
Read More »12 Easy Ways to Increase Sales
Make these easy tweaks to your sales process to create a huge increase in sales revenue. Want to sell more? Here are 12 simple actions that you can take today that will increase both revenue and profit.
Read More »Don’t Let Customers Bully You
If you're a pushover, you'll completely lose a customer's respect. Follow these six steps to diffusing customer anger without caving in. My recent column Top 5 Ways Big Customers Screw With Small Vendors points out that some buyers see sellers—that means you—as scapegoats
Read More »Noteworthy Ties
This fall, give a tie a personal touch with the Herm
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