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Get inside your customer's head. For start-ups, making those first few sales can be the hardest part, writes Chris Savage ( savagethoughts.com ), co-founder of Wistia, a video hosting site. Truly understanding your customers will help

Spring is in the air. And so is pollen. Local plants put forth an abundance of the stuff in a bid to ensure their continued existence, even in the hardest concrete jungles.