Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads. One of the weirdest phenomenons I see: otherwise articulate people who lapse into biz-blab and jargon as soon they try to write an email pitch.

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads.