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Brewing the world’s hottest Guinness

(Phys.org) -- The positive and sometimes unexpected impact of particle physics is well documented, from physicists inventing the World Wide Web to engineering the technology underlying life-saving magnetic resonance imaging (MRI) devices. But sometimes the raw power of huge experiments and scientific ambition draw the recognition of those seeking only the most extreme achievements on Earth.

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First 3D nanoscale optical cavities from metamaterials hold promise for nanolasers, photonic communications

(Phys.org) -- The world’s smallest three-dimensional optical cavities with the potential to generate the world’s most intense nanolaser beams have been created by a scientific team led by researchers with the DOE’s Lawrence Berkeley National Laboratory (Berkeley Lab) and the University of California (UC) Berkeley.

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Zynga Unveils New Social Gaming Network

In a move to grow beyond the confines of Facebook, Zynga announced its own gaming platform. Zynga founder Mark Pincus opened the company’s second "Unleashed" press event Tuesday by tipping his hat to the hundreds of employees who lined the rafters of the five-story headquarters in San Francisco

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30 under 30: A Practitioner of Quantum Chromodynamics and Classical Ballet

The annual Lindau Nobel Laureate Meeting brings a wealth of scientific minds to the shores of Germany’s Lake Constance. Every summer at Lindau, dozens of Nobel Prize winners exchange ideas with hundreds of young researchers from around the world

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China Emissions Suggest Climate Change Could Be Faster than Thought

By David Fogarty and David Stanway SINGAPORE/BEIJING (Reuters) - China's carbon emissions could be nearly 20 percent higher than previously thought, a new analysis of official Chinese data showed on Sunday, suggesting the pace of global climate change could be even faster than currently predicted. China has already overtaken the United States as the world's top greenhouse gas polluter, producing about a quarter of mankind's carbon pollution that scientists say is heating up the planet and triggering more extreme weather. But pinning down an accurate total for China's carbon emissions has long been a challenge because of doubts about the quality of its official energy use data.

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To Thine Own Brand Be True

In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.

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Report: 100 Amazon Bird Species Are at Greater Risk of Extinction Due to Deforestation

Deforestation in the Amazon has put nearly 100 bird species at greater risk of extinction, the International Union for Conservation of Nature announced (IUCN) on Thursday. The news comes in conjunction with the release of the 2012 update on the world’s bird species for the IUCN Red List of Threatened Species , data for which is compiled and updated every four years by conservation group BirdLife International . Among the species at risk in the Amazon are the now-critically endangered Rio Branco antbird ( Cercomacra carbonaria ), which was listed as “Near Threatened” just four years ago

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