In person-to-person conversations, we listen and influence others based on our five senses . Online companies should similarly listen to their customers with the five digital senses.
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Feed SubscriptionPhoto Issue 2011: Rabbit Ears, The Better To Hear You With
In person-to-person conversations, we listen and influence others based on our five senses . Online companies should similarly listen to their customers with the five digital senses. It may take a pair of large floppy ears for some people to really hear.
Read More »Readers Respond to "The Neuroscience of True Grit," and Other Articles
FREEDOM AND COMMERCE The commentary by Jonathan Zittrain on “ Freedom and Anonymity ” [Forum] misses the point.
Read More »Most Socially Savvy Airline: JetBlue
By sending out a tweet for action, businesses can connect with their customers in a fun way, while rewarding their most loyal and enthusiastic customers with lucrative prizes. When JetBlue social media strategist Morgan Johnston and his colleagues were called to a meeting to discuss how to increase awareness of the @JetBlueCheeps Twitter account, they opened up the discussion to their Twitter followers—asking their opinions on what should be done differently
Read More »Sponsorship As Participation
More than two years ago Inc. covered the “ Unconference ” trend
Read More »Health insurance horror stories
You won't believe the ways some big insurance companies take advantage of their customers
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