Photo Issue 2011: Rabbit Ears, The Better To Hear You With

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In person-to-person conversations, we listen and influence others based on our five senses . Online companies should similarly listen to their customers with the five digital senses.

Photo Issue 2011: Rabbit Ears, The Better To Hear You With

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In person-to-person conversations, we listen and influence others based on our five senses . Online companies should similarly listen to their customers with the five digital senses. It may take a pair of large floppy ears for some people to really hear.

Readers Respond to "The Neuroscience of True Grit," and Other Articles

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FREEDOM AND COMMERCE The commentary by Jonathan Zittrain on “ Freedom and Anonymity ” [Forum] misses the point.

Most Socially Savvy Airline: JetBlue

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By sending out a tweet for action, businesses can connect with their customers in a fun way, while rewarding their most loyal and enthusiastic customers with lucrative prizes. When JetBlue social media strategist Morgan Johnston and his colleagues were called to a meeting to discuss how to increase awareness of the @JetBlueCheeps Twitter account, they opened up the discussion to their Twitter followers—asking their opinions on what should be done differently