Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Incremental success can lull you into dangerous complacency.

Determining the right path for a new business or market begins with a precise examination and prioritization of the target customer.

Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. It is a regular lament in many organizations that more time and attention is paid to landing new sales rather than serving and growing the accounts the company already has. Commission and promotion programs time and again focus almost exclusively on acquisition of accounts over retention of accounts

You want to grow your business but buying your growth may not be the best strategy. We all want to grow our business, which often leads to this question: Why don’t we just buy our way to growth?

By the time you're finished, you'll have them pitching you your own idea. One of our clients is considering a major strategic investment that could help the company become a major player in an adjacent product market

While reading about social science and environmental communication, I’ve noticed a gap between how environmentalists in the United States view personal space and how their audiences perceive it. If environmentalists tell audiences not to " say ‘eww’ to thrift stores ," avoid public transit , or live in suburbs , they may encounter resistance - not because their audiences are opposed to sustainable choices, but because they value personal space. Instead of overlooking personal space issues, environmentalists should address them constructively

How often do you change your Facebook photo--and how do you measure up against the rest of the world? Okay, this Facebook post is about you. Let's conduct a little survey