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I Love You, You’re Fired

What do you do when the product you conceived, nurtured and loved, fails to thrive? Aside from firing an employee , firing a product is the worst part of my job.

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We Know What You Want And When You Will Buy It

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds.

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8 Surprising Ways To Delight Customers

As a 16-year yoga practitioner, I often wish that I could find a place to practice while I travel. Most of the time, I have to traipse halfway across a city. But recently, I was surprised and delighted to learn that San Francisco Airport--which offers harried travelers a room specifically set aside for yoga practice--may be my next yoga destination.

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16 Cocktail Party Tips for Wallflowers

Some of your best business opportunities will be at social events. How to bring out your inner schmoozer. Some of my best business connections have been made out of the office, over food and drink

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Score Your First Big Account

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.

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4 Rewards That Are More Powerful Than Money

They reinforce positive behaviors, boost motivation, and build employees' self-esteem. Bonus: They won't cost you anything. Formal employee recognition programs can be effective, but many formal programs only pay lip service to recognizing employee performance

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Organize Your iPhone Or Android Home Screen For Smarter Daily Use

A rather nerdy analysis of the typical iPhone and Android home screen setup, and how each could be made more efficient. The folks who designed your life-capturing, brain-augmenting smartphone did the best with what they had, which was a phone meant to appeal to everyone.

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Don’t Waste Time on Bad Customers

Take the time to discover which customers add the most value to your business. The CEO of one of our clients , a public company that provides credit card processing services to merchants, had a problem: The company had consistently delivered revenue growth rates better than most of its competitors, but its price-earnings multiple was lower than those companies.

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Podcasting for Profits

Yes, producing a podcast is a lot of work, but you are missing a major revenue driver if you don't.

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5 Tech Trends That Will Last

Feel like you're always scrambling to keep up with the latest technology? Stop. These are the only five things you need to worry about.

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