Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars

Albert Einstein once commented that “a person who has not made his great contribution to science before the age of 30 will never do so.” This may have been an accurate reflection of physics in his time, but it is no longer the case--for physics or any other field. Benjamin Jones, an expert in innovation at the Kellogg School of Management at Northwestern University, and Bruce Weinberg of Ohio State University analyzed 525 Nobel Prizes awarded in physics, chemistry and medicine between 1900 and 2008. With a few exceptions--notably quantum mechanics discoveries of the 1920s and 1930s--the trend across all fields is toward researchers being older when they produce their greatest work.

After years of seeing it all in job interviews, here is what separates a good candidate from a great one. In my career I have reviewed thousands of resumes and conducted hundreds of employment interviews for both The Trademark Company and other businesses for which I have worked. In doing so, I got to see the good, the bad, and the downright ugly in terms of resumes, interviewing skills, and the like

The best chairman or chairwoman is a mentor, sounding board, and listener.

A conversation with Beth Comstock, GE's chief marketing officer. She is responsible for Ecomagination and Healthymagination, GE efforts that account for billions of dollars in sales.

Is the economic turmoil overseas a crisis--or an opportunity? Here's a look at a few savvy American companies reaping the benefits of European market instability

When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. There’s a turn of phrase that’s been rattling around my head recently—you know the one about being a “victim of your own success?” Sometimes I wonder whether that’s the case with social media evangelists. By any measure, we’ve helped drive ever larger numbers of businesses and independent professionals to start using social-based promotion, which is fine on its face, but how much value has been added to the lives of consumers

Daily deal programs provide a quick influx of cash--but what happens after that?

Struggling against difficult odds in business? Consider this wisdom from an Inc

So you got a degree. Now it's time to face the realities of running a business, including these lessons you didn't learn in the classroom. At the end of our first year in business I got on my knees and prayed to God for a sign: whether we should continue our business

There's a quick and easy way to get a potential customer interested. Here's a step-by-step guide to the conversation. While there are plenty of ways to get sales leads, sometimes you end up having to call people you've never met.

A retailer expanding its locations holds lessons for any growth-oriented company. In our previous article, The Secret to Retail Store Profitability , we discussed a retailer client that was unsure whether to expand or close its three-store chain of French clothing boutiques.

Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper

Social TV start-up GetGlue closes a $12 million round but it has plenty of competition. GetGlue, the fledgling social network for TV watchers and other entertainment, has raised $12 million in new financing from new and existing investors. The two-year-old company's apps and website lets its two million registered users check in to TV shows and other entertainment while chatting to other people and picking up recommendations.

From coffee to crafts to paywalled blog posts, Memberly customers are building businesses based on predictability.
 Jesse Thorn produces a web series that teaches men how to dress like grown ups. But he's found a new way to make money off of his site while he's sleeping like a baby.