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Leadership Hall of Fame: Seth Godin, Author of "Purple Cow"

We continue our examination of the business book Purple Cow with an interview of author Seth Godin. What companies are using a purple cow strategy now, and how is Seth trying to change book publishing?

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Lessons About Guerilla Filmmaking–And Life–From A Feature-Length Music Video

Jacob Krupnick's feature-length, Girl Talk-scored music video, "Girl Walk // All Day," debuted yesterday. Today, Krupnick walks us through making a mega dance spectacle while all of New York goes about its business around you. When a video of an ebullient dancing girl in a funky jacket hit the Internet last January, it immediately struck a nerve.

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Coming Soon: More Cash for Start-ups?

New legislation that could free up start-ups to fundraise online is gaining steam. Here's how it could disrupt traditional capital formation.

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Top 3 Reasons Your Product Description Sucks

If you can't describe your own products without resorting to marketingspeak, you're losing sales. Here are 3 mistakes to avoid. Most product descriptions suck, especially when they’re written by marketing people who have never sold anything.

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Mallika Chopra on Harnessing the Power of Intent

The daughter of Deepak Chopra talks about choosing--and achieving--what you really want in life. Intent means "purpose." No one understands this better than Mallika Chopra. Taught how to meditate at the age of nine by her world-renowned father Deepak Chopra, an authority in the practice of mind-body medicine and spiritual healing, Mallika is well-versed on how to harness the power of intention.

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Game Inventor Kim Vandenbroucke Talks Design Process, Board Game Renaissance

Kim Vandenbroucke, Game Inventor .boxxy {display:inline-block;width:280px;border:none;margin:6px;vertical-align:top;} Photo by Brian Kelly When it comes to goofing off, Kim Vandenbroucke is a pro. As a board game and toy inventor, she has developed products such as Cranium Party Playoff for Hasbro, Barbie Mini Kingdom for Mattel, and Scattergories Categories for Winning Moves. Trained in industrial design, the 32-year-old Chicagoan mixes the fundamentals of product design with a passion for play

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Are Start-ups Overfunded?

Sean Parker, the Napster co-founder and Facebook president, says early-stage investors will fund almost anything these days. That's not good. The normally party-happy but press-shy tech entrepreneur Sean Parker was a bit of a buzzkill on the subject of Silicon Valley Tuesday

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The End of SEO as We Know It

Meet Siri. She'll write your emails, check the weather, update your calendar--and potentially disrupt the way future customers find your business.

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