Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If you didn't know what Fair Trade was five years ago, you certainly do now. As the label becomes ubiquitous, CEO Paul Rice is taking the standard into new industries and to new heights.

On that cool blue morning 10 years ago when everything changed, Les Robertson was half a world away, hosting a dinner at a Hong Kong restaurant. The rattling of cell phones left on the table--“a detestable habit”--was the first indication that something had struck one of the Twin Towers.

Whether you're attending your first trade show or you 50th, these tips will help your company stand out and succeed. Some companies who think of trade shows as an expense attend to defend their turf from new competition.