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Make Your Customer Trends Pay Off

One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. An important aspect of any business is identifying and reacting to trends; then laying these trends over your demographics in order to manage for peaks and valleys. This has been a normal approach for me when conducting a financial analysis on turnaround clients

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Anticipate Your Customer’s Next Click

How to fine-tune your website to give your customers exactly what they're looking for. Many e-commerce websites focus on the same thing: the homepage. They A/B test images and messaging and layout and tweak the user experience so it's clear and compelling.

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Low-Cost Ways To Show Employees They’re Highly Valued

Small businesses can compete for talent without breaking the bank. Yes, you still need to pay competitive wages to get people in the door, but it’s the perks that will help you retain them. Here are 30 low-cost ideas for small businesses who want to show employees that they are highly valued

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How Pinterest Really Makes Money

How else did you expect the site to make money? My company uses the same business model--and there's nothing unethical about it. How else did you think Pinterest was supposed to keep the lights on

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Meet the Paul Mitchell of Poodles

Chris Christensen's $4 million company is growing fast in a business without rivals: Creating and selling high-end products for dog shows.

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Can Cars Meet the New 54 mpg CAF Standards? Yes They Can

A new car in 2025 will go twice as far on a gallon of gasoline than a 2012 model does now, if automakers comply with new federal standards released today. The U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration announced aggressive new rules to raise the fuel efficiency of cars, SUVs and pickup trucks

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How Analytics Drive My Web Strategy

FamiliesGo! founder Eileen P. Gunn writes about the underlying web analytics that steer her business decisions. I kind of love Google Analytics

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Hungry for Jobs and for Change, Scientists Join the Occupy Movement

Traffic backed up along Baltimore’s inner harbor last week as protestors from the “Occupy” movement waved signs and shouted at the passing drivers. And among the protestors were scientists and science students, unhappy with their job prospects, their funding prospects, and the way science is viewed in America. I had heard about the protests on the news, and hadn’t paid too much attention

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Foresight Is 20/20: Predictive Analytics And The Business Of Certainty

Want to make really smart decisions for your company? It's simple as looking into the future and assessing the data--a service that a few young companies dealing in "predictive analytics" are selling. Business swims in a sea of data.

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How (Even A Long) Vacation Helps My Start-Up

Entrepreneur Eileen P. Gunn writes about taking time off from her new family travel website to go to Germany with, you guessed it, her family. It’s just before 8:00 in the morning on the 13th day of a 19-day vacation

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Audi Calculates How Frustrated Drivers Are In Your City At Any Given Moment

Given the weather, the traffic, and the general attitude of the drivers, you can now measure how annoying it will be to get on the road at any given moment. Traffic is, apparently, a hot button issue. First IBM came out with its Commuter Pain Index , a look at the cities with the world's most painful commutes, and now Audi has released its Road Frustration Index , a real-time site that quantifies driver frustration in different parts of the U.S.

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