Dealing with low-priced competitors Dear Norm, My husband and I started a business that makes and installs customized sheds. Our plan was to offer better service and higher quality than our competitors.
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Feed SubscriptionHow to Prepare Your Business for Inflation
Norm Brodsky warns that a period of high inflation is coming and offers tips on what you need to do now. To me, it's obvious that we're heading into a period of high inflation. If you aren't old enough to remember doing business in the 1970s—under Ford and Carter—it's hard to appreciate how dramatically the economic environment changes when inflation rises above, say, 6 or 7 percent a year
Read More »How to Adapt Your Business Model for Hard Times
Norm Brodsky suggests getting a second opinion on big decisions. Dear Norm, In 2004, I opened a dealership providing installation and service of high-end, custom-made garage doors. From the beginning, I had problems with the quality and lead times of suppliers.
Read More »How to Drum Up Customer Referrals
Dear Norm, I have a company that works with people who have credit problems. We offer a free initial consultation and then suggest ways that our clients can improve their creditworthiness
Read More »Building Your Business
Dear Norm, I own a small roofing company that I started in 2003.
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