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How to Avoid the Price-War Trap

Dealing with low-priced competitors Dear Norm, My husband and I started a business that makes and installs customized sheds. Our plan was to offer better service and higher quality than our competitors.

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How to Prepare Your Business for Inflation

Norm Brodsky warns that a period of high inflation is coming and offers tips on what you need to do now. To me, it's obvious that we're heading into a period of high inflation. If you aren't old enough to remember doing business in the 1970s—under Ford and Carter—it's hard to appreciate how dramatically the economic environment changes when inflation rises above, say, 6 or 7 percent a year

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How to Adapt Your Business Model for Hard Times

Norm Brodsky suggests getting a second opinion on big decisions. Dear Norm, In 2004, I opened a dealership providing installation and service of high-end, custom-made garage doors. From the beginning, I had problems with the quality and lead times of suppliers.

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How to Drum Up Customer Referrals

Dear Norm, I have a company that works with people who have credit problems. We offer a free initial consultation and then suggest ways that our clients can improve their creditworthiness

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