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Theyre among the most intriguing young business owners in Americaand theyve barely gotten started. Think of Inc.'s 30 Under 30 as a glimpse into the next generation of business owners, as well as a reflection of the trends that have taken shape over the past few years. Last year, for example, we were struck by how many young women were starting companies.

Being owned by eBay was making StumbleUpon sleepy, Garrett Camp concluded.

A study finds that companies best positioned to benefit from ambitious goals rarely pursue them. The study: "The Paradox of Stretch Goals: Organizations in Pursuit of the Seemingly Impossible," by Sim B.

With business on the rocks, Susan Southerland was cutting back on everything. Could she really fire her best pal?

Fourteen company builders talk about their successes, their failures, and the lessons they learned along the way. Two were fired from the companies they formed.

%excerpt% Read more from the original source: Inc. 5000 Applicant of the Week: World Centric

Understanding the thoughts and feelings of other individuals is essential for navigating the social world.

Scientists have taken one step closer to the next generation of computers. Research from the Cavendish Laboratory, the University of Cambridge's Department of Physics, provides new insight into spintronics, which has been hailed as the successor to the transistor.

Future computers may rely on magnetic microprocessors that consume the least amount of energy allowed by the laws of physics, according to an analysis by University of California, Berkeley, electrical engineers.

An Oscar-winning producer talks about his interest in moviemaking, medicine, and scaleable (storytelling) design. Nearly 8 of out 10 Americans are willing to pay up to $100 for a medical device that monitors their vital signs, according to an IBM study that tracks trends in the use of mobile devices in health care. Fewer than 10% of respondents are paying out-of-pocket charges for such devices today, but more than one-third expect to do so within the next two years.

Whoops. Diet soda might have no calories, but that doesn't keep it from growing your waistline. A new study finds that diet drinkers might be even worse off than regular soda drinkers.

The walking idea machine is hoping the citizens of the Internet will adopt his new 10 Commandments for solving this growing--and growing!--problem. Fast Company spoke with Anderson (not by email) to learn more. The man who pioneered "ideas worth sharing," TED's Chris Anderson , is on a crusade to quash the frivolous emails that are taking up more and more of our limited time.

Sand is a cheap and easy to find water filter. It's also not a very good water filter

(PhysOrg.com) -- At the smallest scales, magnetism may not work quite the way scientists expected, according to a recent paper in Physical Review Letters by Rafal Oszwaldowski and Igor Zutic of the University at Buffalo and Andre Petukhov of the South Dakota School of Mines and Technology.

Ever wonder what is really motivating you to hit "retweet," "like," or "share"?