Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The new Zynga partner program puts the company's know-how to work for outside game developers--but it'll also help Zynga get smarter faster.

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge.

Everyone wants to use the latest technology in the workplace. Here's how to determine whether a new item will be a tool or a toy. When your sales people come to you with the "We need to get ..." requests for new technology, what do you hear?

You may have used Google AdWords, but a whole new set of rules apply on the giant social network.

Sure, "mobile marketing" sounds intimidating. But check out these easy ways to get your feet wet.

Forget what the competition is planning: Apple does not envision the iPad and MacBook Air converging at any point in the near future. Today, the company released its second-quarter financial results ($39.2 billion in revenue, $11.6 billion in net revenue), and despite selling 11.8 million iPads, Cook took time during an earnings call to discuss the potential threat of the PC and tablet spaces converging. Many expect Microsoft's latest offering, Windows 8, to unite these two sides of the spectrum, making the tablet not a post-PC device, but just a PC in a different form

Strategies every start-up and small business can take from Apple, Facebook, Google, and other leaders in high tech. Looking to model your startup or small business after the tech industry's titans? It's not just about cutting-edge technology

Tumblr and Pinterest have changed their user service terms to have the ability to shut down pro-anorexia sites. Will it make a difference

It might take extra time and patience to find her, but your ideal hire does exist. Here's five strategies you shouldn't miss

Last week, Instagram hit 27 million users, solidifying it not only as one of the most popular photo-sharing services on the market, but as one of the world's fastest-growing social networks .

Firms like Intuit, eBay, and PayPal are intensely focused on improving online user experience. Here's five more ways you can be, too. I recently posted the Top 5 Habits of Customer-Obsessed Companies , gleaned from the work done at my digital consultancy, AnswerLab, with companies who dominate the digital space like LinkedIn, Intuit, and eBay

Universal translators are something of a holy grail in mobile tech trends--and Microsoft's just revealed its latest effort at its own TechFest show. It's real-time. And it uses your own voice and face

How to fine-tune your website to give your customers exactly what they're looking for. Many e-commerce websites focus on the same thing: the homepage. They A/B test images and messaging and layout and tweak the user experience so it's clear and compelling.

In the wee few hours before Apple 's iPad press event today, a fresh new rumor has the tech world abuzz with excitement. (Does the tech world have any other condition?) As well as stuffing a super-high-resolution screen in the iPad 3, Apple is thought to have also enabled haptic feedback on the display's surface

Privacy policy missteps have led plenty of start-ups into hot water. Here's how to avoid a legal (and public relations) nightmare