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Using Social Tools On Their Sites, Not Facebook, Web Retailers Boost Sales With Sociable Labs

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Making "social" work for online retailers is simple, says Nisan Gabbay founder of Sociable Labs. "Let’s move away from business-to-consumer marketing and go back to people-to-people." Sociable Labs may be the secret weapon retailers have been waiting for when it comes to social media. Over the past year, the San Mateo-based startup’s been operating in stealth mode with a $75,000 cash infusion from Facebook's fB Fund, and $1 million in subsequent angel funding

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