Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

From Coca-Cola to Lego, companies are banking on the "Me Selling Proposition" to revitalize their brands.

Ever wonder what it would be like to remain quiet for an entire week? Not just less talking. I mean no talking.

Hello everyone, and welcome again to The Ocelloid! The intro post before was a little too formal and impersonal, I think, at least for my usual style anyway. [More]

CSN Washington: Tiger Woods says there's "no timetable" for his return to the golf course, which is a different approach for him compared to his usual goal-orientated ways.

If a brand can describe its core values and philosophy on its business card without a detailed description, the brand becomes a full representation of its vision. I heard a story that a few years ago Ingvar Kamprad, the founder of Ikea , happened to drive past one of his stores.