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Adrian Slywotzky is an expert in profitability, evident in such books as The Profit Zone and Profit Patterns .

This article is Part 1 of an 8 part series. Geoffrey Moore is a best selling author, with successful books such as Dealing with Darwin , Crossing the Chasm , and Inside the Tornado to name a few

This article is Part 1 of an 8 part series. Geoffrey Moore is a best selling author, with successful books such as Dealing with Darwin , Crossing the Chasm , and Inside the Tornado to name a few