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Walmart Could Easily Pay Its Workers $12 An Hour

Ethonomic Indicator of the Day: $12 - The minimum wage Walmart could pay its workers without affecting prices. Walmart is plowing through its global responsibility goals , cutting down on plastic waste, improving energy efficiency in factories, and reshaping the crop diversity of entire U.S. regions.

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How to Narrow Your Target Market

Huge, profitable companies like Walmart and Amazon didn't start as the all-encompassing retailers we know today. Each debuted with a very specific focus that helped them find and nurture a strong customer base.

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The 10 Most Innovative Companies in Energy

01 / SolarCity > > For being the nation's leading installer of rooftop solar panels. In sum, SolarCity has placed more than 10,000 solar rooftops--10% of the total in the U.S.

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Could This Man Mine the Moon?

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

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Can Rob Kalin Scale Etsy?

In a hip loft, in the hippest borough of the hippest city in America, a hundred or so energetic young people wearing vintage dresses, modded Nikes, and skinny jeans turn to face a makeshift stage. This is Greenpoint, Brooklyn, where a selection of creative types have congregated on a Friday night in January to enjoy free beer and celebrate the opening of the neighborhood's newest clothing store, Ruffeo Hearts Lil Snotty.

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Why a Clear Focus Is Essential to Success

It's great to dream big , but your start-up needs a laser focus in the beginning to get market and investor attention. Google did it with search engines, Apple did it with a personal computer, and even Walmart did it through low prices

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The Evolution of Corporate Logos

Probably few remember the original Apple logo, which featured Sir Isaac Newton sitting under a tree with the inscription ‘“Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Thankfully, within a year, Jobs was introduced to Rob Janoff, a young designer based in Palo Alto, California who was assigned to help market the clunky Apple II, a far cry from today’s sleek MacBook. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up,” recalled Janoff in an interview with Sync Magazine. “I just stared at the wedges for hours.” Eventually, Janoff created the polychromatic Apple logo which survived until 1998

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