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Fast Talk: Elle Luna’s Holistic Vision Of Design

Meet Elle Luna, a former IDEO designer who believes design plays a role at every stage of the process--even before teams start to think visually. Elle Luna calls herself a "designer, storyteller, and startup advisor." As a mentor at the Designer Fund , which believes designers should be startup founders rather than late-stage additions, Luna feels designers have a role to play at every stage of the process, including the gleam-in-eye phase. FAST COMPANY: You recently left your position at the major design firm IDEO

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DARPA Unveils Drone-Slaying War Laser

A weapon that used to be the size of a passenger jet now fits on the back of a flatbed truck. (Shark mounting apparatus sold separately.) DARPA is unveiling a portable laser weapons system, HELLADS , which seems like something out of a sci-fi movie. The new laser application, created by General Atomics Aeronautical Systems with a custom power system from Saft Batteries , will help change the way the American military fights future wars

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Digging Deeper into Web Analytics

Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website.

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"Bill of Rights" Aims to Give Consumers More Control over Personal Info Online

The White House on Thursday vowed to raise the level of privacy on the Web through a series of personal data protection measures it calls the Consumer Privacy Bill of Rights . The initiative calls for, among other things, companies that gather information online to provide users with greater control over what information is collected and how it’s used.

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Report: Black Women’s Secret Asset

A new study finds assertive black women leaders are viewed positively while just as assertive white women in the same roles are viewed negatively.

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5 Ways to Get Your Business Through Crisis

When a marketing initiative fell through, my husband and I were left holding hundreds of thousands of dollars in inventory. Here's how we turned things around.

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Obama Aims to Increase Federal Science Funding in 2013

By Ivan Semeniuk, Meredith Wadman, Susan Young, Eric Hand, Eugenie Samuel Reich & Richard Monastersky of Nature magazine "It's not every day you have robots running through your house," Barack Obama quipped last week at the White House science fair, a showcase for student exhibitors that also gave the US president a chance to reiterate a favourite theme. [More]

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Building a ‘Honey Badger’ Empire

Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth. For a moment, forget the Honey Badger video’s 37 million views on YouTube

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Score Your First Big Account

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.

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