Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

You might think of Bitly simply as a service that shortens links for your Twitter feed.

Credit: Wikipedia/NASA NANTES, France--Makemake may well have the most exotic name of the dwarf planets, and it now looks to be just as unusual on its surface. [More]

Janine Benyus helped bring the word "biomimicry" into 21st century vocabularies. What is biomimicry? Let Benyus explain in this video

The skinny on a new Web-based service that can translate websites into more than 50 foreign languages Looking to take your website global? Smartling aims to help with a Web-based service that can translate sites into more than 50 foreign languages. After setting up an account, select a language and a domain name for the foreign site

A crusader from Attrition.org has found that an alarmingly high number of books written by computer security experts are nearly 100% copied from other sources. What does that say about the industry? Borrowing code is standard operating procedure for those who work with software.

Pixazza, a startup backed by Google Ventures, is known for "in-image advertising," a method of overlaying photographs with relevant ads--when a user mouses over a picture of, say, a bicycle, for example, he or she might see an offer to purchase a bike from an onlne retailer such as Amazon or Sears; if a purchase is made, Pixazza takes a cut of the sale.

The company is so ubiquitous it has no incentive to "delight" users. Wikipedia topped the social media sites for customer satisfaction.

Has the Internet dumbed down society or simply become an external storage unit that enhances the human brain's memory capacity? With Google , Internet Movie Database and Wikipedia at our beck and call via smart phones, tablets and laptops, the once essential function of committing facts to memory has become little more than a flashback to flash cards. This shift is not necessarily a bad thing, nor is it irreversible, according to a team of researchers whose study on search engines and learning appears in the July 15 issue of Science

This article is specifically geared to my PR industry readers. I have a question: do you use CisionPoint ?

Facebook VP David Fischer explicitly downplayed the social network's role in Middle Eastern revolutions to an Israeli conference which included a tech industry who's-who. One of Facebook's highest-ranking international executives told a dignitary-packed Israeli conference that the website played a minimal role in the Arab Spring .

Virgin America isn't waiting for major innovation in the biodiesel sector; they want to pay less for fuel now.

The same country that helped give Bjork her voice hands over its guiding document to everyday citizens. But at its heart, the experiment in social media confuses democracy with transparency, a leading expert in participatory government tells Fast Company

Trademarkia, a searchable repository of trademark and logo information, helps ensure that your business ideas don't infringe on anyone else's rights. It's also a great brainstorming tool for your brand--after all, "Twitter," "Yahoo," and "Googles" failed the first time around, and their trademarked names were ripe for the picking. Raj Abhyanker remembers one of his first encounters in the world of trademarks.

And other stories about how the news of Al Qaeda’s leader’s passing ping-ponged around the web and social media, from BNO News to George W. Bush. It was one of the most tweeted--but not the single most tweeted--events, Twitter tells us.

With Slashtag.it, you can search just about any site you'd want to, all from the same homepage or search bar. You might only save a few seconds on every search--but after a while, those seconds add up