There's a shortlist of mistakes companies and brands typically make when trying to sell products to women. Marketing missteps can hurt sales, but more importantly, they can actually turn women off from your brand entirely. If you've ever committed the sin of "pink it and shrink it," it's time to reimagine your strategy
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Feed SubscriptionWhy Women Don’t Get Venture Capital
My daughter fell on her nose at camp this summer. This, in a nutshell is why I’m reluctant to seek venture capital or to build my business, FamiliesGo!, in a way that necessitates it
Read More »Toms Shoes CEO Blake Mycoskie On Social Entrepreneurship, Telling Stories, And His New Book
After achieving meteoric success with his buy-one-give-one model of shoe retailing, the Toms founder is reflecting on what other businesses can do to give back--and even giving back a little more himself.
Read More »Rebuilding a Brand’s Reputation
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. During an ice storm at New York's JFK airport, JetBlue made the regrettable decision to keep passengers aboard a plane on the runway while food supplies dwindled and outrage grew
Read More »When Does Sex Count as a Work-Related Injury?
Apparently when it occurs on a business trip. An Australian public servant is suing her employer for compensation after being injured while having sex during a business trip. She works for ComCare, the Australian government’s—wait for it—workplace safety organization
Read More »7 Steps to Federal Contracts for Women-Owned Businesses
A decade in the making, the Small Business Administration finally put in place rules for its women-owned small business federal contract program. Here's how you can work it
Read More »Creating Word-of-Mouth Buzz About Products
This Massachusetts company connects brands to the influential and elusive busy mom. During an eight-year stint as a lawyer at Harvard Law School, Stacy DeBroff realized that there were many women around her struggling to maintain balance between work and family life.
Read More »50 Songs to Listen to at Work
When I was a staff writer at Rolling Stone in the mid 90s, listening to music at work was part of the job description. But back in those days of yore, we had actual [gasp] stereos that played CD's, even at times, cassette tapes! But while technology has radically changed, one thing has remained constant: Music in the workplace equals happy time
Read More »Inc. 5000 Applicant of the Week: Flying Food Group
Flying Food Group has seen steady growth since Sue Ling Gin founded the company in 1983 to bring a higher quality of food service to commercial airlines. As applications for the 2011 Inc
Read More »Making 15 Minutes of Fame Last
Whether it's sudden press or a viral video, it's easier than ever for business owners to get a taste of the spotlight. Here's how to make it last. Before she turned actress Natalie Portman into a ballerina for the film Black Swan, dancer Mary Helen Bowers was already training women all over New York City through her fitness company, Ballet Beautiful, which she founded in 2008
Read More »KinectShop: The Next Generation Of Shopping [Exclusive Video]
A new augmented reality shopping platform for Xbox Kinect will allow users to try on clothes in true 3-D, share photos with friends, and store wish-listed items on smartphones for shopping on-the-go. Virtual reality shopping just got a lot more real--and could soon become a lot more mainstream.
Read More »Early Entrepreneur Tips I Didn’t Believe Were True (But Now Know Better)
Before I launched FamiliesGo! I spent the better part of a year talking to people, reading articles and blogs, and taking classes on starting and running a business. I heard a lot of the same advice over and over
Read More »Video: Supermodel mom Christy Turlington
For nearly 30 years, supermodel Christy Turlington Burns has graced the covers of magazines, appeared in ads and walked the runway, all while using her famous face to help causes close to her heart. Now, as Tracy Smith reports, she's on a mission to bring attention to moms and childbirth in the documentary "No Woman, No Cry."
Read More »Highway To Health: Rock Health Wants To Make Wellness As Fun As Guitar Hero
Halle Tecco, who founded the new health-care startup incubator Rock Health, is bringing in visionaries like the founder of Guitar Hero to help creative, innovative, and--dare we say it--fun health-care startups get off the ground.
Read More »How My Alma Mater Is Killing My Start-up
Two years ago , I had a million-dollar idea. Or at least, a couple-hundred-thousand-dollar idea
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