Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

We ran three marketing test-with surprising results. Here's what our data revealed about the clicking habits of customers. For me, measurability is very important when it comes to marketing

It doesn't matter what industry you're in. This is the one thing all successful people know how to do well

Now that everyone is a so-called entrepreneur, the word is losing its edge. And entrepreneurship with a big E is a pain in the neck. We are in the golden age of entrepreneurship.

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. If you're like many start-up founders I know, you’re on a limited budget , have limited manpower, and you're working in an industry that's new to you.

If your beta product isn't ready for prime time, the last thing you need is attention from the media. As someone with a marketing background, I've always been overly zealous to make noise about what I'm working on even before the product is entirely ready for public consumption

Between a great start-up concept and a great business lies a virtue no one much talks about any more. Do you have it

Between a great start-up concept and a great business lies a virtue no one much talks about any more.

Between a great start-up concept and a great business lies a virtue no one much talks about any more. Do you have it? How many times have great brainstorms gone nowhere with your business partners

Last month, I wrote an article about what large, established companies could learn from startups --lessons on remaining nimble and creatively driven at any stage or size. As the founder of a branding and design consultancy that works almost exclusively with startups, but also having spent years in advertising working with corporate clients, I've seen both sides.

Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.

Will anyone show up? What if people get bored?

Will anyone show up? What if people get bored?

Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.

Self-promotion is a necessary evil for anyone starting a business.

[youtube pjIK5BOADVI] Apps are coming at us from all directions, and they're getting both more sophisticated and simpler--the app economy is booming. But as everyone and their dog makes something they deem fit to call an "app," the supply will arrive like a flood. Then what will we do as a consumer society--wallow, sink, or swim?