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The Case for a 4-Day Work Week

Here are six reasons to consider cutting your work week down a day while boosting company morale exponentially. After living within the confines of a four-day work week during the past four months at Slingshot SEO , my first reaction to questions about this unbelievable perk is “Why not?” Small business owners, CEO’s and executives from all over the country ask me on a weekly basis if it really works.

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Should Marketers Strive To Make A Difference?

"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me

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Modern Life Coaching, From The 1400s

Leon Battista Alberti (1404-1472) was a true Renaissance man, distinguishing himself as an author, artist, poet, architect, and philosopher. Probably sometime in the 1430s, Alberti wrote “De commodis litterarum atque incommodes” (The Use and Abuse of Books), in which he extols the virtue of scholarship. In this work, Alberti also provided insightful commentary and life advice to scholars about marriage, choosing a profession, the state of education, and a number of other contemporary topics

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Modern Life Coaching, From The 1400s

Leon Battista Alberti (1404-1472) was a true Renaissance man, distinguishing himself as an author, artist, poet, architect, and philosopher. Probably sometime in the 1430s, Alberti wrote “De commodis litterarum atque incommodes” (The Use and Abuse of Books), in which he extols the virtue of scholarship.

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You’re Not on Google+? Big Mistake

Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that

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How To Make Your Meetings Count

Effective collaboration doesn't just happen. The key to a high-performance team is brain science. I don't have a problem with meetings.

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Swap Jobs With Your Receptionist

So, do yourself, and your business, a favor: Abandon the corner office and slip into the shoes of your receptionist for a day. It's my belief that you can't truly understand your business unless you've experienced it from the ground up. While you may pore over profit-and-loss statements, immerse yourself in the interview process, and personally lead the sales and marketing efforts, you haven't done a damn thing if you haven't worked at your reception desk for a full day.

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The 7 Greatest Communication Successes Of 2011

Media darlings and mavens of masterful storytelling who took center stage with aplomb in 2011. Welcome to Part 2 of my annual list of who’s been naughty and who's been nice as a speaker or communicator. This week, the winners

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Have You Identified Your Top Priorities?

Two essential steps for success: Target no more than three to five tasks you must do extremely well. Then make sure everyone on your team knows what they are

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How To Make The Most Of The Post-Holiday Lull

Nobody expects much from the week between Christmas and New Year's. That's why it's the perfect time to make some foundation-level renovations to your schedule, and your career. Even when Christmas and New Year’s Day arrive on separate weekend days, the working week between them feels short--or at least, short on work

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