Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

How is building a company like training for a triathlon?

Knowing the bathroom, eating, and cleanliness habits of consumers can make or break a campaign. Question is: How far are you willing to go? How well would you say you know your consumer--not just the broad-stroke stuff, either, like their income or marital status

Every year on June 8, ocean enthusiasts celebrate World Oceans Day . Last year over 300 official events in 45 countries recognized how the Earth’s largest and most complex ecosystem affects not only the rest of the planet and its inhabitants, but how the seas touch upon the essence of being human and the connectivity of the human-sphere to the ocean-sphere.

Apple bought more semiconductors in 2010 than any of its peers, and the spread will be even larger in 2011. Semiconductors power chips. Chips power tech.

Imagine if the world ran out of phone numbers. Mobile providers could issue no more smartphones, businesses could create no new call centers, and the public would be left fighting over and recycling a diminishing amount of existing phone numbers.

New rankings by U.S. News & World Report aim to help consumers pick appropriate eating plan

By Marian Turner of Nature magazine Munich Confronted with what has become one of the world's most severe outbreaks of Escherichia coli, physicians and scientists in Germany say that the country's fractured health-management system has failed to handle the crisis properly.

By Gerard Wynn BONN, Germany (Reuters) - Slowing deforestation and greater awareness of the value of standing trees may come too late to save the world's biggest rainforests, according to a global assessment of tropical forests published Tuesday.

By Matt Kaplan of Nature magazine Archaeologists have long thought that Homo erectus, humanity's first ancestor to spread around the world, evolved in Africa before dispersing throughout Europe and Asia. [More]

Prices so low, Apple must be INSANE! Or, more likely, they're hooking a whole new world of users with bargain basement prices on OS Lion and iCloud while planning to charge them later for add-ons and premium features. The most important thing Apple announced at its Worldwide Developers Conference on Monday had nothing to do with new software features or services.

It is estimated that the world's cities spew some 70 percent of global greenhouse gases, but often, they don't know where those gases are coming from. To address that knowledge gap, a sustainability group and a coalition of the world's largest cities are banding together to come up with a universal protocol for measuring and reporting heat-trapping gases. [More]

Just how bad is that smog in China? It's not surprising to learn that the local environment isn't doing so well in China, a country famous for its smog. But it is disheartening to find out just how bad it is, courtesy of the "State of the Environment in China," an annual report put out by the Chinese government

Editor's Note: The following blog post first appeared May 17 on the World Science Festival's web site.

New positive numbers about the world's rainforests provide lessons on how to prevent deforestation: protect, plant, and pay. Ethonomic Indicator of the Day: 25%--amount of decrease in rainforest deforestation The climate is becoming increasingly unpredictable and global greenhouse gas emissions are increasing, but take heart: the destruction of the world's largest rainforests (the Amazon, Congo, and Borneo Mekong) is actually down 25%, according to a new report from ForestCarbon Asia .

A new wave of DIY engineers is transforming innovation into something that can be done at the kitchen table. Thank the maker movement for the technology that's changing the way we think about prototyping.