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In Physics, Telling Cranks from Experts Ain’t Easy

All science writers, especially those of us who cover particle physics and other fields that purport to reveal ultimate reality, hear from cranks. Pre-email, I got envelopes stuffed with manuscripts, sometimes hundreds of pages long, from people unaffiliated with any research institution known to me.

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What Pro Wrestling Can Teach You About Business

Behind the spandex and the melodrama of those WWE matches, there's solid business advice. Seriously. There’s a professional wrestling term —please don’t ask me how I know this—that you should apply to your business

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The Creative Brain On Exercise

For artists, entrepreneurs, and any other driven creators, exercise is a powerful tool in the quest to help transform the persistent uncertainty, fear, and anxiety that accompanies the quest to create from a source of suffering into something less toxic, then potentially even into fuel. For more than thirty years, Haruki Murakami has dazzled the world with his beautifully crafted words, most often in the form of novels and short stories

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Finding Workspace on the Fly

During a recent business trip, Tech Trends columnist John Brandon tried out LiquidSpace, a website and app designed to help you find a temporary workspace. I travel frequently for story assignments

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Building a Better Twitter Brand

Tech Trends columnist John Brandon tests Sprout Social, a Web-based tool that lets you manage and analyze multiple social media accounts.

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Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home

The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel. Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again. Felix Barrett would like to blow that notion to hell, using the unlikely weapon of theater

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Examining Oslo Terrorist Breivik’s Internet Trail

Oslo terrorist Anders Behring Breivik's extensive Internet presence gives us a look inside the inner workings of a madman. Meet a young man obsessed with Muslims, liberals, commercial techno music, and World of Warcraft. Oslo terrorist Anders Behring Breivik, like most nutjobs, had a substantial Internet presence.

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Twitter Is The Newest Tool For Self-Published Stories

This week kids' favorite SpongeBob SquarePants will be the center of a new story on a wholly new medium: Twitter . The Ice Race Cometh--A Twitter Tale is an original story, from the official SpongeBob writing team, and will consist of multiple tweets and images broadcast throughout each day from July 12th to July 15th

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