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Before investing heavily in a new line of business, its important to identify customers who can help you learn quickly about what works and what needs tweaking. Investing in a new line of business requires some basic steps, including identifying the target customer and building a robust customer pipeline . Building the pipeline, however, is not enough–you also want to prioritize that list of potential customers.

Determining the right path for a new business or market begins with a precise examination and prioritization of the target customer.