Last year, Google launched Buzz , a social network “built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch,” boasted the search giant. “Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most…[and] building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately.” Much to Google’s dismay, Buzz turned out to be a huge bust, and not only because it was incredibly unpopular among users. The social network was riddled with privacy concerns, so much so that the Federal Trade Commission charged the company with using “deceptive tactics” and violating “its own privacy promises to consumers.” Today, Google settled with the FTC.
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Google Settles With FTC Over Privacy Concerns and "Deceptive Tactics" of Google Buzz