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Author Archives: Philippe Matthews

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Using Great Storytelling To Grow Your Business

Every two months, I pull together a community of innovators. We meet somewhere in New York City, usually a boardroom overlooking a park or cityscape. But last month we all found our way into an acting studio operated by The Actors Institute to learn about storytelling

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Vertu Teams Up with Ferrari

The newest phone from Vertu, the $12,000 Constellation Quest Ferrari, takes its design cues from the Italian carmaker’s 458 Italia supercar and offers a handful of new features geared toward the Ferrari enthusiast. The special-edition phone, the third model created in a collaboration between the two brands, provides access to ...

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HealthPop Video: Active video games, soda and safe sex problems

Playing "active" video games won't help kids stay fit; diet soda and the risks associated with it; condom use is complicated - much harder than believed before; CBSNews.com's Nick Dietz has more.

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3 Reasons Humor is Good for Business

Here are three powerful reasons why using humor attracts customers and helps communication. Knock Knock! Who’s there? Iowa.

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How Wall Street Bankers Use Seamless To Feast On Free Lobster, Steak, And Beer

The online service has simplified ordering out for all kinds of people, but corporate giants like Morgan Stanley make up a significant portion of Seamless's customer base. For some bankers who've learned how to game the web system, everything on the menu--and off--is gratis.

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Digging Deeper into Web Analytics

Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website.

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