All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.
Read More »Author Archives: Philippe Matthews
Feed SubscriptionGolden Rule of Networking: Don’t Keep Score
This is the only way to win at networking: Always offer to help. Never expect anything in return. I call it Golden Rule of Networking, and it should permeate all your networking efforts
Read More »The Forgotten Founder: YouSendIt’s Khalid Shaikh
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Read More »Travel-Expense Apps That Go the Extra Mile
These mobile apps can help keep track of business expenses by logging each trip and creating IRS-friendly reports.
Read More »Howard Tullman: Always On
After a couple dozen successes, Howard Tullman is building Flashpoint Academy, which he calls the front seat of the world stage. From the moment he queues up a movie, boots his computer, and hits the treadmill at 4 a.m.—unfathomably refreshed after three hours' sleep—Tullman is a blur. By 8 a.m., having consumed several newspapers, watched half a film (he sees about 120 a year for professional reasons), and cleared his first 100 e-mails, he arrives at Tribeca Flashpoint Academy, the showplace digital-media-arts college he built one summer in Chicago while all the normal people were at the beach
Read More »How I Did It: James Dyson
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Read More »Capital Well’s Next-Generation Solution
New Hampshire's Capital Well is facing a classic predicament; Its core product is rapidly becoming commoditized. It needs to innovate--fast. Here's how
Read More »Fighting Fake FiveFingers
When Vibram had trouble meeting demand for its popular FiveFingers running shoes, the market became flooded with counterfeit, nearly identical, shoes. Here's how it fought back.
Read More »How to Fight Employee Turnover
Here's how New York City's Big Fuel created a system to help new employees find their way, and stay put. Over the past year, Big Fuel has seen its revenue more than triple, to $40 million, and its head count swell, from 70 employees to 140. But with growth comes growing pains.
Read More »Strategy: Revamping Butch & Harold’s Wholesale Business Website
Butch & Harold's peel-and-stick wall art, dry-erase boards, and sticker picture frames were a hit with retailers, but online sales were nearly nil.
Read More »Norm Brodsky on the New Breed of Entrepreneur
If nine out of 10 entrepreneurs are starting Web-based businesses. Is that trouble? I spend a lot of time traveling and talking to aspiring entrepreneurs
Read More »Gary Hirshberg Finally Gets His Say
He's the frequent subject of Meg's Column.
Read More »Out of Sight, Top of Mind
How to keep a business on track when its top performers are scattered across the map. Caldwell, Idaho
Read More »4 Cool Tools to Engage Customers Online
These new tools offer innovative ways to engage people who visit your site, and keep them coming back. A lot of business owners are focused on interacting with customers on social networks. But how about your plain old company website?
Read More »How to Be an Elegant Leader
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