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Author Archives: Philippe Matthews

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5 Questions Every Customer Asks

All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.

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Golden Rule of Networking: Don’t Keep Score

This is the only way to win at networking: Always offer to help. Never expect anything in return. I call it Golden Rule of Networking, and it should permeate all your networking efforts

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Howard Tullman: Always On

After a couple dozen successes, Howard Tullman is building Flashpoint Academy, which he calls the front seat of the world stage. From the moment he queues up a movie, boots his computer, and hits the treadmill at 4 a.m.—unfathomably refreshed after three hours' sleep—Tullman is a blur. By 8 a.m., having consumed several newspapers, watched half a film (he sees about 120 a year for professional reasons), and cleared his first 100 e-mails, he arrives at Tribeca Flashpoint Academy, the showplace digital-media-arts college he built one summer in Chicago while all the normal people were at the beach

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Capital Well’s Next-Generation Solution

New Hampshire's Capital Well is facing a classic predicament; Its core product is rapidly becoming commoditized. It needs to innovate--fast. Here's how

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Fighting Fake FiveFingers

When Vibram had trouble meeting demand for its popular FiveFingers running shoes, the market became flooded with counterfeit, nearly identical, shoes. Here's how it fought back.

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How to Fight Employee Turnover

Here's how New York City's Big Fuel created a system to help new employees find their way, and stay put. Over the past year, Big Fuel has seen its revenue more than triple, to $40 million, and its head count swell, from 70 employees to 140. But with growth comes growing pains.

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Norm Brodsky on the New Breed of Entrepreneur

If nine out of 10 entrepreneurs are starting Web-based businesses. Is that trouble? I spend a lot of time traveling and talking to aspiring entrepreneurs

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Out of Sight, Top of Mind

How to keep a business on track when its top performers are scattered across the map. Caldwell, Idaho

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4 Cool Tools to Engage Customers Online

These new tools offer innovative ways to engage people who visit your site, and keep them coming back. A lot of business owners are focused on interacting with customers on social networks. But how about your plain old company website?

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