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Author Archives: Philippe Matthews

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The Strategy Of Being Needed

I spent last week in snow-plow position, trailing my 4-year-old daughter down ski slopes. On the lift rides up, while singing songs with mispronounced words (Frosty the Snowman has a “bucky” nose, by the way, instead of a button), my thoughts drifted to a struggle that occupies me today. I am negotiating a series of license agreements for my “ Outthink the Competition ” IP and I want to make sure I don’t get taken for a ride.

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How Attractive Are You to Potential Suitors?

When showcasing your capabilities for a prospective business partner, three key elements could help you close the deal. A client our ours expressed that he was interested in building a new business in the healthcare sector. We agreed that to be successful, the company would need a strategic partner that has experience and capabilities in the healthcare space to complement the customer relationships the client has cultivated over the years.

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4 Things Pinterest Won’t Tell You

We're not saying Pinterest won't help your business--it very well might, especially if you're in retail, design or travel. But make sure you're being smart about it. Have you heard about Pinterest, the latest social media darling

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New Concept? Ask These 3 Questions First

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you. Before you waste your time with a business case, sales pitch, or SWOT analysis (strengths, weaknesses, opportunities, threats), put yourself in your customers' shoes

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How Ready Are You for Retirement?

A recent survey found more than half of small business owners are ill-prepared for retirement. Learn what the most common misconceptions are. For many small business owners , focusing on immediate goals such securing lending or growing their business can leave little room to adequately consider the future and retirement plans–a situation reflected in a survey from Fidelity Investments that found 53 percent of the nation’s six million small businesses may not have the retirement plan best suited for their needs

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Meet the Coolest Start-up Nominated for an Oscar

Earlier this year, we met Moonbot Studios, a young digital animation firm based in Louisiana. Now it's up for an Academy Award. Here's how Moonbot got there.

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How Sam Adams Founder Jim Koch Is Helping Entrepreneurs Brew The American Dream

By definition, “craft” is an art or occupation requiring special skill and, if my taste buds have any say in the matter, the craft beer industry exemplifies the word. The Boston Beer Company founder and chairman Jim Koch was a key pioneer of the craft beer movement; in April 1985, he debuted his Samuel Adams Boston Lager in about 25 bars and restaurants in Boston. While it didn't have the trappings of a company that was about to change the industry, Samuel Adams had two key qualities in its favor: a full-flavored quality beer, and an incredible passion.

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Who Really Gets Uncle Sam’s ‘Small Business’ Contracts?

Three of every four "small business" contracts awarded by the U.S. government go to the likes of Apple, Chevron and GE. In the last fiscal year, 72 of the federal government’s top 100 small business contractors were some of the world’s largest companies

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Video: Should you be worried about norovirus?

In a year with a fairly light flu season, a new infection called norovirus is making the rounds on ships and in universities. Is it something to be truly worried about? Charlie Rose and Erica Hill talk to Dr.

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